EMC India has appointed Praveen Sahai as Director of Sales for Iomega in India and SAARC. In this role, Praveen will be responsible for Iomega’s end-to-end operations in India and the SAARC region, including pre-sales, sales, marketing and partner support functions. Prior to this appointment, Praveen headed up the marketing and corporate affairs department, where he was responsible for spearheading strategic planning initiatives, including marketing strategy and corporate brand building, as well as developing relationships with internal and external stakeholders in the region. 

Commenting on the appointment, Manoj Chugh, President of EMC in India & SAARC, said, “We have seen strong traction from the SOHO and consumer markets for the Iomega range of storage products. The market for Iomega is growing exponentially in sync with information growth in the consumer and SMB space. We are confident that Praveen’s leadership and Iomega’s range of exciting products will help us increase our market share in these segments.” 

Praveen joined EMC with a distinguished career record, having held senior positions in various multinationals and Indian corporations. At Sun Microsystems, Praveen held the position of Product Marketing Manager for South Asia, responsible for developing marketing strategies for Sun’s data management group. In addition, he led a host of other marketing functions, including integrated marketing communications, channel initiatives, telemarketing and inside sales and competitive positioning.