Acer appoints Link Telecom as distributor

Acer India has roped in Link Telecom as its exclusive distributor for its Aspire and Veriton series of desktops and Travel Mate series of commercial notebooks in West Bengal, Bihar, Jharkhand, Orissa and the entire North East region.

This appointment is being viewed as a significant step for Acer to scale up its business in the above mentioned locations.

 This association is allied with the company’s ongoing ‘Outreach program’, a strategy initiated early last year to increase Acer’s brand presence in Tier II and III towns.

Announcing the partnership S. Rajendran, Chief Marketing Officer, Acer India, said, “Through Link Telecom’s strong reach and robust distribution network, our product offerings will be made available to consumers’ at the most remote locations as well.”

 Acer will leverage on the strengths of Link Telecom’s already established distribution network, to meet the growing demand of desktops and commercial notebooks in these regions.

 Kaushik Goswami, General Manager, Link Telecom said, “ Through our extensive distribution network, we will use our expertise to understand the requirements of distinct customers and deliver effectively.”

 Through 13 regional distributors, Link Telecom will ensure Acer’s product offerings will be made available to its customers across North eastern regions. The company will operate on a stock-and-sell-model to address this space.

9-Nov-2012 07:36:45