Acer Emerges as a leader in the desktop category

Registering strong growth for the fourth consecutive quarter, personal computer maker Acer India, became the No 1 in the desktop segment with a market share of 12.2% per cent in the fourth quarter of 2011, as per the research firm IDC’s report. Acer achieved the top slot in the desktop category with a strong Q-on-Q growth of 5.2% and witnessed an industry leading Y-o-Y growth of 19.4% that accelerated the performance of the company.

In spite of tough macro-economic challenges faced by the PC market in 2011, including the dollar fluctuation and Hard disk drive shortage, Acer beat all odds to maintain its position in the Desktop category, thanks to its agility in overcoming myriad challenges in the supply chain.

Commenting on the company’s success S. Rajendran, Chief Marketing Officer, Acer India said, Our unique business model that ensured fresh technology being contemporized ahead of others, along with efficient and seamless logistics support proved to be extremely critical for us in meeting customers’ requirements across various industry verticals. We also had various channel partner initiatives that helped motivate our partners during difficult business environment.”

Along with sizeable wins from the government, large private corporates, K12 and the education segment, Acer’s commercial side of the business including normal run-rate saw significant traction that helped it maintain its stronghold in the Desktop category.

21-Mar-2012 18:23:29