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Acer Rolls out Reward Schemes for Retail Partners

Acer has announced fresh new schemes for its retail partners. Acer has yet again introduced an exciting offer, to incentivise its partners, called the “Acer Retail League” for February – March – April 2010.Acer traditionally classifies its retail partners, into Acer Malls (Exclusive brand stores) & Acer Points (Multi brand outlets); these partners are further classified into Diamond, Platinum, Gold & Silver / Classic as per the nature of their relationship with the company. The targets to be achieved under this scheme too are assigned as per these classifications.

The first scheme under the Acer Retail League is called the ‘MS Acer League.’ The scheme, as the name implies, rewards partners on pick-up of Microsoft Windows based machines as per the targets assigned. The scheme also rewards partners who over-achieve their targets by 200%. This scheme is a monthly pick-up scheme.

The second scheme under the Acer Retail League is the Acer Retail Cup. As per this scheme, partners are given quarterly targets, depending on the category of outlets & are awarded with a bouquet of rewards based on achievement of 100%, 150% and 200% of their targets. There are various rewards ranging from Cash Rewards to Package Trips.

 “Acer as a brand, has always been channel friendly, and constantly churns out innovative reward schemes for its channel partners. Acer, through this scheme aims to infuse its retail channels business with high levels of energy and motivation, critical for driving sales and powering the success of the brand,”  said Mr. S. Rajendran, CMO Acer India.

Acer, through its numerous retail outlets, is known for providing a positive buying experience to the customer. This can be attributed to Acer's strong retail channel presence. The company ensures that there is consistency in the ambience across all its stores equipped with a wide array of the latest products and technologies and knowledgeable sales representatives at the counters eager to help customers make informed decisions.

8-Mar-2010 01:32:05
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