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A-DATA Announced Channel and Brand strategy

A-DATA Technology Co., Ltd., the worldwide leader in DRAM memory and Flash application products provider, announced its channel and brand strategy for India in a conference held in Mumbai To make presence stronger, the company also commits a soon-to-be opened India office in May, 2010.

 “A-DATA India office will ensure that customers’ needs are responded in a timely manner,” said Shalley Chen, Executive Vice President of A-DATA Technology. This justifies our global sales and brand strategy, and A-DATA will further strengthen our local presence and provide our customers and end users with the most timely and top quality service in India.”

Along with these on-going activities, three channel meetings were held successfully in Kolkata, Patna and Siliguri, to further enhance A-DATA’s partnership with major distribution channels.  Greater accessibility and visibility of A-DATA’s products in domestic market can be expected in the near future.

The company is also pleased to be informed that local market responded well to all these lately movements of A-DATA.  On the newly released winner list of Compass Award for 2010 by the renowned IT Exhibition in Kolkata, A-DATA’s NH92 was awarded with the best value new product.  A-DATA was also awarded with Best Booths Award for its outstanding booth design. 

 ADATA just introduced its brand-new corporate identity at the beginning of this year to address its determination of expanding a solid international brand. Coupled with a modern, stylishly designed with vivid colors, a hummingbird icon symbolizes not only the fundamental corporate values of the company with of “integrity, fairness, honesty, diligence, ingenuity, harmony, love and innovation”, but also the splendid moments in life. A-DATA wishes to help customers store their every marvelous moment in life. The colorful hummingbird will both presents the all-new brand Image of A-DATA and conveys its product values to customers.

 

18-Mar-2010 10:05:46
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