ADATA Intensifies Its Business Strategy in India

ADATA has announced its renewed strategy for business in India.

ADATA is joining hands with strong, well reputed existing IT distributors that have a strong financial background, impeccable reputation, and the ability & passion to sell its range of storage products targeted primarily for Home, SOHO and Corporate segments. With the appointment of Regional Distributors (RDs), ADATA plans to expand its distribution footprint beyond the top 30 cities and B&C class towns. The intent behind this move is to make the whole gamut of innovative ADATA products available to a wider consumer base. The appointment of Regional Distributors (RDs) is a part of ADATA India's overall strategy to garner higher market share in the Indian market.

The company that till date had a single tier distribution setup through Ingram Micro, Rashi Peripherals and Technocrat InfoTech, for its entire range of products, has now gone one step ahead and has appointed 3 regional distributors. The newly appointed regional distributors are Champion Computers for North, Aldous Glare for South and Creative Computers for West and they will focus only on external hard drives and SSDs (Solid State Drive).

With the ultra-notebook segment picking up in a big way, the company plans to focus on the key emerging storage segment of SSDs and the ubiquitous external hard drives this year as its part of its strategy.

Furthering its focused strategy for India market, the company also has recently appointed Mr. Sudip De as Vice President who will be overall in-charge of India business development, along with Regional Sales persons at key strategic locations in every region.

The company also plans to carry our various ATL/BTL marketing activities to create awareness about its range of products along with these RDs in the coming months. To take care of its post-sales activities the company already has Accel Frontline.

26-Jul-2012 05:43:18