ASUS India has announced the launch of the India edition of a brand new competition, PRIDE, offering users the opportunity to share their motherboard stories with the world.

 PRIDE stands for Performance, Reliability, Innovation, Design and Efficiency. PC aficionados from across the world can reveal their PRIDE starting 1st November and compete against others to win an impressive array of prizes.

“ASUS knows what customers look for in a motherboard, and we invest in research and development to ensure we deliver PRIDE with each and every motherboard,” said Jackie Hsu, Corporate Vice President & GM, Global sales. “This competition is all about inspiring and being inspired by people who have done incredible things with their ASUS motherboards, as well as showing how innovative technology can be.”

The competition has already started in India on 25th November, 2010 and will go on till 7th January, 2011. This is a global campaign that will accept entries from all over the world, but start dates vary according to geographical location, so please check [http://event.asus.com/mb/2010/pride] for different countries PRIDE competition and entry submission dates.

To enter, users need only share their stories of how they’ve used ASUS technology to achieve amazing things. They can choose to submit either a video or photographs, and then select the PRIDE category of their choice.