Pune: ATEN International, leading designer and manufacturer of advanced connectivity solutions, launched the ATEN Partner Training Program on August 5 – 6, 2010 at Pune. ATEN and its authorized distributor, CUBIX MICRO SYSTEMS, served as sponsors of this two-day training event. The same training program has also been offered to other ATEN partners, located in Bangalore & Delhi last August 10-11 and August 12-13, respectively.,

Highlighting the importance of the event, Mr. Jerry Liu, Associate VP of ATEN International, remarks, “After China, India is the largest revenue generator for us from APAC region. ATEN has a strong partnership with CUBIX and plans to further expand the channel base and market share through various activities, such as partner training programs, multi-city road shows and channel events in the latter half of the year. Through these activities, we plan to share our vision with partners. The most important outcome of this Partner Training Program is that in sharing our full knowledge of ATEN products, our partner offices can represent ATEN in the right way, by giving right kind of guidance to buyers and end users, in the future.’’

“The KVM industry is growing multifold and is expected to touch 1 billion dollars by 2012, according to industry reports. Apart from the KVM market, our foray into video is another opportunity for partners to make profit margins.’’ Mr. Liu indicated.

The ATEN Partner Training Program is an intensive hands-on course, wherein representatives are shown a variety of configuration and troubleshooting scenarios. Participants are trained to understand and manage devices in various ways possible. This training aims to impart proficient knowledge in configuring and operating ATEN devices. The participants also develop a deeper insight into the functions and benefits of different products offered by ATEN.

The training focuses in orienting participants on ATEN's new offerings: KVM over the NET™, Control Center over the NET™ and Power Distribution Unit. Case studies and success stories of ATEN’s higher-end products in India are shared during the event. Additionally, the newly launched VanCryst^TM Professional A/V Solutions is discussed in detail. ATEN also offers some insights into the sales aspect, USP of each series, and product positioning.