To further showcase Avaya’s focus on next-generation business collaboration and communications, the company has announced its latest corporate branding initiative titled ‘Avaya. The Power of We.’ Initially previewed at the International Avaya User Group in late May, the new company campaign will highlight the importance of bringing the right people together with the right information in the right context as well as the role of Avaya’s technology and services in making it possible. 

The new brand builds on Avaya’s long-standing heritage of delivering mission-critical unified communications, contact center and voice and data communications solutions and will be supported by an integrated marketing campaign featuring print, broadcast, online and social media. As the company continues to enable businesses to improve their efficiency and allow employees to work together more effectively as a team or with their customers and suppliers, ‘Avaya. The Power of We.’ is a logical evolution for the company’s messaging, which not only more accurately describes Avaya’s strategic focus, but also addresses changing market conditions and communications trends.