Belkin has announced its foray into the Structured cabling market in India by appointing Neoteric Informatique and IRIS Computers, as national distributors for its structured cabling business in the country. Belkin will now offer its entire range of copper & Fiber structured cabling solutions to customers in India. 

The dual distributor strategy is designed to offer rapid geographical coverage, multi-layered channel penetration, effective reach and aggressive sales conversions from developed and as well as emerging markets. While Iris Computer’s strong relationship with SI and PC Server reseller partners will help Belkin to gain entry and traction in the enterprise market, Neoteric’s strong footprint in PC Component & Assembler channel is expected to help the company gain rapid access into the PC component Channel.  

“As Belkin enters in to Structured cabling market in India, it is important that we find the right channel partners who understand our business, can drive demand for our solutions, and scale with our growth,” says Mohit Anand, Managing Director, Belkin India, “Appointing IRIS Computers and Neoteric Informatique is our first step towards capturing a majority share in the Indian structured cabling solutions market,” he added. 

Belkin plans to establish a dedicated network of reseller and SI partners, to work closely with both distributors and is putting together an aggressive array of marketing campaigns and channel training programs.