Belkin India has announced that the company has extended its operations and established presence in Sri Lanka. With this move, Belkin India has crossed the boundaries of the country, to strengthen the relationship with customers overseas in Sri Lanka, to capture a bigger market share. 

To make available the trendy and stylish Belkin accessories, its recently launched eco-friendly product range, Belkin appointed Trident Corporation Private Limited as its distributor for Sri Lanka. Belkin’s exciting product range is already available to customers in Sri Lanka, through distributor Brown and Company PLC. These collaborations enable Belkin to deepen its foothold in the Sri Lanka market, with the resilient and widespread networks of the two companies. 

Speaking about the move, “We are excited to bring on board, Trident Corporation and Brown & Company PLC, two of Sri Lanka’s most renowned companies for distribution of our products. This move will enable us to develop a stronger foothold in Sri Lankan and realize the immense opportunity and untapped customer base of this market. Belkin products will now be widely and easily available through our channel partners that form the backbone of our business,” said Mohit Anand, Managing Director, India Sub Continent, Belkin Inc.  

Brown & Company PLC was appointed as distributor for Belkin for its exciting range of products. The company that has been in this business for 137 years now offers a wide distribution network for some of the leading brands in the consumer electronics, plastics, office automation, batteries, power systems among others.                            

With these strategic tie ups, Belkin products will now be widely and easily available through channel partners in Sri Lanka. With this move the company will be able to focus deeper on the Sri Lankan market, as a part of Belkin’s growth strategy, to tap on emerging market trends and opportunities in the SAARC region.