BloomReach inaugurates R&D center in Bengaluru

BloomReach, creators of the Big Data cloud marketing platform has announced its expansion into India with the official launch of a research and development center in Bengaluru, India. Building on BloomReach’s success to-date, the new R&D center is led by a search engineering leader in India, Vinodh Kumar, who formerly served as the technical leader of a number of products at Google, including Google News, Google Apps Marketplace and Google India Music Search. 

As the Director of Engineering and Head of BloomReach India, Vinodh Kumar has recruited top engineering talent from Google and Bell Labs to building additional premium products for BloomReach that will enrich the consumer online experience by making products and services, lost in the deep Web, more visible. Vinodh’s technical expertise and proven leadership will play a critical role in continuing BloomReach’s technology leadership in the big data and interactive marketing space.

The BloomReach cloud marketing platform offers a suite of products, including BloomSearch, BloomLift and BloomSocial, built upon a Web Relevance Engine (WRE) that continuously analyzes over one billion consumer interactions and one billion web pages daily to surface relevant products and services on any consumer platform and web site. The Web Relevance Engine creates a more relevant user experience and drives increases in traffic, customer loyalty and online revenues for more than 70 successful BloomReach customers.

24-Apr-2012 15:33:44