CallidusCloud Acquires LeadFormix

Callidus Software Inc has announced it has acquired the leader in next-generation marketing automation and lead management, LeadFormix.

Silicon Valley headquartered LeadFormix is the leader in next-generation marketing automation software: Marketing Automation 2.0. LeadFormix delivers a 100% multi-tenant SaaS solution that enables sales teams to rapidly identify and reach decision makers, and close deals faster. The solution is designed from the ground up to drive collaboration between marketing, inside sales, and field sales. LeadFormix empowers the sales team with superior lead intelligence and prospect information, provides analytics which help marketing and sales teams identify the right business opportunities to pursue, and delivers sophisticated lead scoring algorithms which enable both teams to prioritize leads by jointly deciding the ideal lead score to be considered 'sales-ready.'

 Pursuant to the terms of the Agreement, the aggregate consideration to acquire LeadFormix consisted of approximately $9 million in cash, subject to final adjustments as set forth in the Agreement. A portion of the consideration is subject to a holdback in respect of the LeadFormix shareholders' indemnity obligations to CallidusCloud. CallidusCloud will provide additional financial detail regarding the transaction on its regularly scheduled fourth quarter and fiscal year 2011 earnings call.

5-Jan-2012 09:54:07