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Canon aims at No.1 in Indian Inkjet

 Canon India has announced the launch of innovative imaging software My Image Garden for its PIXMA range of inkjet printers along with new Ink Efficient Series and color variant models.

 The new applications are designed to streamline the scanning and printing processes and offers consumers new interesting ways of innovating with photos and creating exciting craft works, calendars, posters, collage etc.

With the introduction of new applications for its inkjet printers, innovative product range and state of the art production facilities, Canon aims to become No.1 in Inkjet printer category by 2015.

Speaking on this occasion Hideaki Fukai, Group Executive, Inkjet Product Operations, Canon Inc, Japan said “With the new applications that Canon has introduced, consumers can create innovative 3D arts, photo albums, photo frames among others. Our latest range on PIXMA inkjet printers and innovative software lets users learn new things and have fun in new ways. With the new exciting range of printers and innovations coming from Canon, we aim to be No. 1 in India by 2015.”

Speaking on this occasion Dr. Alok Bharadwaj, Senior Vice President, Canon India Pvt. Ltd. said, “Canon had phenomenal growth by 30% in Inkjet category by year to date. This print space is undergoing major reconfiguration following our introduction of new technology that makes print cost more affordable.

With strong marketing initiatives our market share has jumped to 22% in Q3 2012. This domain is vital for our future plans and we are aiming to reach 25% in the year 2013. We are putting all our efforts to take market leadership by the year 2015.”

25-Oct-2012 15:25:12
CURRENT ISSUE Print Media
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