Canon Announces all-new line-up of Cameras

Canon India Pvt. Limited has announced the launch of a new range of consumer digital imaging products to embrace next generation technologies and be the first to revolutionize in terms of product innovation and technology.

Canon launched the following products today:

IXUS 510 HS, IXUS 240 HS

PowerShot SX 260 HS, PowerShot SX 240 HS, PowerShot A4000 IS, PowerShot A 3400 IS

PowerShot A2400 IS, PowerShot A 2300, PowerShot A810

The announcement included the introduction of their fifth generation DIGIC 5 processor incorporated in the latest series of compact cameras, along with Wi-Fi sharing and HD video recording. The PowerShot range includes 7 new models – 5 PowerShot A series and 2 PowerShot SX series.

The HS system allows the user to take great pictures with accurate color reproduction even in low light and strong backlight situations. Beautiful shots can be captured with faster shutter speeds and advanced noise reduction in highlight and shadow areas.

Coupled with Canon’s state of the art, DIGIC 5 image processor which was introduced in H2 2011, this image processor has further enhanced in its improved noise reduction and advanced white balance. Additionally, the processing power of the DIGIC 5 allows for multi-area white balancing, allows for more natural colors even with difficult lighting conditions. For example, when capturing scenes at night, glass structures are normally affected by mercury lamps, and reflect a greenish color – this is now prevented.

Canon HS system with DIGIC 5 is present in the PowerShot SX260 HS, SX240 HS, IXUS 510 HS and IXUS 240 HS and the recently launched IXUS 500HS and IXUS 125HS.

By utilizing the power of advanced Wi-Fi, the IXUS 510 HS and IXUS 240 HS allow users to quickly share their images on other devices such as laptops and smart phones, as well as on the Internet via YouTube, Facebook and email. Camera to camera connectivity is also supported via the advanced wireless function. Thus an image can be transferred from one IXUS to another IXUS for preview purposes. Additionally, images and videos can be selectively chosen to be uploaded via CiG (CANON iMAGE GATEWAY).

Face ID uses the age information to determine between babies, children and adults, and shooting is carried out with the appropriate settings for that age group. Face ID works especially well with baby photos and can detect a baby’s smile to capture your little one in their best moments.

Shooting older children, who are always on the move, typically results in blurry images. In such cases, the camera will automatically take 3 successive frames so that the one with the least blur can be considered.

17-Feb-2012 15:08:13