Canon has announced the roll out of special consumer offers as well as price drops for its camera range to capitalize the spike during the upcoming festival buying in India.

The festive journey begins with Onam, the biggest festival of South India with a special thrust in increasing and strengthening the distribution network and offering a wide range of camera products. 

The festival of Onam will set the ball rolling for Canon’s plans during the second half of the year. Canon India has successfully closed its first six months (January – June 2010) performance with an impressive growth of 56 per cent.

Canon has also announced an exciting consumer offer, ‘Reebok Crest’ that entails customers for a free watch worth Rs. 2499 with the purchase of its IXUS, SX series, Digital video camcorders and Digital SLR product range.

On this festive occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, “Canon is all set to achieve Rs. 1200 crore revenue in 2010 which will be 43% growth over last year. Canon is on an aggressive drive to expand its reach in tier II and tier III towns.”

Canon also launched an exclusive television commercial in Malayalam “My Onam My Style”. 

Canon’s growth last year was over 60% during the Onam season. Canon plans to further tap customers in the Southern region.  The festive promotional offer is a clear indication of the company’s plans to expand in the state and be an intricate of celebrations for each household.