Canon has announced the launch of a new range of 20 technologically advanced next generation digital cameras and DV camcorders for its Imaging Communication Product division. The launch included five cameras in the PowerShot range, three cameras in the IXUS range, six high-definition and two standard definition camcorders and the much awaited EOD 550 D digital SLR having three high quality lens versions and two Pro DV’s.  

With the launch of these products, Canon expands the range for digital cameras, camcorders, D- SLR products to ‘42’. Canon also announced its plans to invest Rs 55 crore in the marketing of the camera business for 2010.  

Speaking on the occasion, Mr. Kensaku Konishi, President & CEO, Canon India said, “We, at Canon, are very proud to offer our customers an expanded portfolio of cutting edge technology of advanced, stylish, sleek and professional cameras and camcorders. Canon, with its heritage in digital technology is at the forefront of simplifying user experience and with our newly launched products we plan to take customer experiences to the next level. Our new product range, launched today provides supreme technology cameras for all users to help click their best Canon shots.”  

Speaking on the occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, “Our intuitive intelligence technology is getting smarter. Smart flash exposure and smart shutters are new additions to smart auto technology. Even a child can now create “ fish eye “ effect and “ blurr “ effect while capturing images , giving an artistic feel to the art of photography. Household penetration of cameras is low but growing  in Indian homes. Our DSLR business has grown to become 10% of total camera business. Thanks to the rapidly emerging photo enthusiasts.”