 Canon India Pvt. Limited has announced 29 consumer digital imaging products to widen its product portfolio in India. This launch would help to further accelerate the industry's transformation in terms of product innovation, technology and availability. In this launch, the company has introduced an array of digital compact cameras, camcorders, lenses and inkjet all-in-one printers to strengthen its portfolio for deepening and widening its technology reach.
The highlight of the event was the introduction of seven new entry-level digital cameras variants in the sub – Rs 10,000 category, especially for the Indian market. Canon also unveiled six compact cameras from the PowerShot range, three lifestyle cameras from its IXUS range, six HD Camcorder, two Digital SLR from the EOS range, one Selphy photo printer and four next generation Lenses. Canon India also launched four new inkjet all-in-one and one Single function inkjet printers from the PIXMA series.
In the printing category, Canon brings a technological edge with its Full HD Movie Print that allows consumers to capture and print favourite moments from Full HD Movies. The Wi-Fi connectivity in printers allows easy wireless photo printing from mobile phone, iPod Touch, iPad and Android devices.
Canon’s launch also included the introduction of the GPS technology in digital cameras which automatically tags photos with time and locations. The location of the photographs can also be viewed on a map by using special bundled software. The SX 230 HS, is the first PowerShot to come with GPS technology that automatically tags photos with time and locations.
At the launch, Kensaku Konishi, President and CEO, Canon India said, “Canon is committed to launching technologically advanced products to make the consumer photography experience easier and more enjoyable. The technologies launched today such as the “HS system” which allows users to take clearer pictures even under low light conditions , the “Intelligent Touch system” which allows relevant keys to light up on command, the first “Hindi Language” support for digital camera menu functions, all of them are aimed to bring the joy and ease of photography to every Indian.”
Other products launched included PIXMA MX426, MX 366, MX 886 and the PIXMA MX416.
Alok Bharadwaj, Senior Vice President, Canon India said, “At Canon, our aim is to provide our customers with technologically rich products that are affordable. To cater to this need, we have introduced 7 cameras at sub Rs 10,000 category. The highlight of today’s launch is the release of Canon’s new campaign featuring Sachin Tendulkar. The TVC will be launched on 25th April”.
The announcement also shared Canon India’s future plans and strategies, to further capture the Indian market to realize the aim to generate revenues of 1 billion US$ by 2015. |
