Casio Appoints AR Rahman As Brand Ambassador

Casio India Company Private Limited, a 100% subsidiary of consumer electronics giant Casio Computer Co. Japan, announced its association with celebrated musician, singer and music director,A R Rahman as the brand ambassador for its electronic musical instruments division.

CASIO is one of the most recognized brands across geographies with all its product portfolios especially musical keyboards and pianos, which are exceptional in terms of quality, performance and its wide range starting from learners, mid segment toprofessionals that gives the brand an extra edge over its competitors.

A R Rahman is India’s most respected music director and has contributed tremendously towards theIndian Music Industry and has been responsible for putting India on the international map. Speaking about his association with Casio, Mr. Rahmanstated, “I am proud to be associated with the brand Casio, which has inspired millions of youngsters to embark on their music journey with an affordable Casio Keyboard and today many of them have become professional musicians.By this association with Casio, I appeal to everyone that they should learn music as it helps in the overall development of the personality. ” He added, “Casio has the widest variety of musical instruments at affordable prices and there is a model suitable for everyone.”

Speaking about Casio’s association with AR Rahman,Mr.KulbhushanSeth, Vice President, Casio India stated “The overall market size in India for keyboards is small and is growing at slow pace, the key objective of  bringing A. R. Rahman on board is to contribute to music by developing the market. More students should learn music and explore its creative functionality including editing of tones and rhythms, song creation and recording. We are confident that with this association, enhanced interest can be generated in students for learning music and they can explore it in depth. With a wide variety of affordable keyboards available, more students can learn music. All these activities will help to serve society by producing better musician and by growing the overall market.”

30-Oct-2014 15:50:53