Cisco Hosts First Cable Summit in India

Cisco is playing host to the first Cable Summit in India, being held in Mumbai on 29th and 30th of March. The two-day event is being attended by over 30 CXOs from leading multiservice operators (MSOs), content providers and industry stakeholders. Delivering the keynote address, Cisco chairman and CEO, John Chambers highlighted how video is the most compelling way to engage with people and content today.

On stage, Edzard Overbeek, a Cisco senior vice president, Asia Pacific Japan and China unveiled two new set-top boxes – an entry-level SD digital terminal adapter (DTA), and a HD Zapper, localized and priced competitively for India and emerging markets. These additions compliment Cisco’s set-top box portfolio and offer customers a wider ‘mass-to-class’ choice. While the entry level SD set-top box will transition mass market consumers from analog to digital, the feature rich HD set-top box makes television viewing a personal, social and immersive experience. 

The consumer video experience has been fragmented across different content sources, devices, and technologies and Cisco Videoscape is helping cable operators solve this problem by combining TV, the Web and web applications so consumers can watch videos and interact with friends on any screen. Videoscape architecture enables local content monetization and efficient management and publishing of content across multiple screens – TV, PC, mobile and tablets.

A strong demand from consumers for features like HD viewing, live TV recording, interactive experience, coupled with the government of India’s mandate for the digitization of cable networks across the country, has brought tremendous impetus to this industry. With an architecture based approach and a wide portfolio of products and solutions, Cisco is well positioned to transition cable operators from service providers to experience providers.

2-Apr-2012 09:03:42