Cisco has launched the Borderless Profithon partner programme aimed at accelerating Borderless Networks business in the SMB and mid-market segment for routing, switching, security and wireless technologies.

It is designed to reward partners, and to drive awareness for Cisco's Borderless Networks Architecture across SMB markets. The programme will remain live until April 29, 2011.

All Cisco partner organizations providing this portfolio will get an opportunity to win numerous attractive rewards. The company plans to undertake a 30-city roadshow to educate customers, on the benefits of Borderless Networks architecture and partners, on ways to derive greater profits from the borderless networks portfolio.

Avinash Purwar, Senior Vice-President, Borderless Network, Cisco, said, "Indian SMB and mid-market customers, while being price-sensitive, are also aware of the value and competitive advantage that good technology infrastructure can bring to their business. Cisco's Borderless Networks product portfolio delivers significant value to customers, who would like to build networks that are faster in application delivery, video ready, energy efficient, mobile and secured. Borderless Networks Profithon program showcases Cisco's latest offerings, for building next-generation networks."