Creative Expands India Operations

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution  today announced a strategic expansion plan that will allow the company to create new inroads into the Indian market. As part of this, the company has appointed Creative Peripherals as a national distributor to promote the company’s extensive range of speaker and headphone products, across major Tier I and Tier II cities. Additionally, the company has appointed Ripunjay Gujjar as its National Sales Manager for India, a role that will be focused on driving the newly expanded distribution network. 

 With a focus on growing its India presence and making deeper inroads into the market for music, gaming and entertainment peripherals, this move will allow Creative to enhance the visibility of its consumer electronics products in retail stores and LFRs. Through its network of 4,090 retailers, Creative Peripherals is well positioned to help achieve this. Under Gujjar’s guidance, Creative Technologies will look to integrate its overall sales efforts to ensure it maps on to the dynamic Indian market. Gujjar is an industry expert having spent 16 years in the IT and mobility sectors. 

  “We’re extremely excited to be partnering with Creative Technologies given that it is a premium brand in sound technologies. We believe that the company’s products have a large potential market in India and look forward to helping them leverage this,” said Ketan Patel, Director, Creative Peripherals.

10-Jan-2014 09:11:36