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Dell Announces Partner Advisory Council

Dell has launched a Partner Advisory Council at their Partner Summit which commenced in Bangalore. Over the next year, the body, consisting of key partners in Dell’s network will act as an advisory committee for Dell on matters related to business priorities, sales and India strategy. This select group of partners will provide feedback, share ideas, and discuss strategies and programs to augment sales and address enterprise customer needs. The Dell Partner Summit is a two-day program (9th – 10th April, 2013) attended by more than 50 partners from across India to share ideas and best practices, as well as recognizes and rewards the company’s top performers for the year.

Keeping in mind the fast pace of expansion of Dell’s Global Commercial Channel (GCC) in the country, Dell has chosen to highlight ‘GCC’s Journey in India’ as the theme of the Partner Summit this year.  Dell’s GCC currently retains over 2000 commercial relationships in India and overlooks programs and policies related to its channel covering public large and medium-sized enterprises.

The Partner Advisory Council will consist of 10-15 select partners who will work closely with the company, engage with top management and collaboratively chart the course of joint success. The partners in this council will take office on the basis of their depth of understanding of customer needs.

Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India said: “The Partner Advisory Council has been formed because kistening is at the core of the Dell Partner Direct Program. We are sure that the Council will succeed in delivering differentiation and become a vital part of our growth plans for India.”

Aligning winning priorities to make the Dell Channel ‘Better Together’ for partners, Dell’s Global Commercial Channel will focus on winning in the Data Center with the full range of Dell’s end to end solutions. Dell’s training & enablement programs will help drive partner profitability. Dells GCC division has taken several initiatives to empower its large partner base in the last year including the launch of Dell’s Engineer’s Club in January 2013 and the recently launched Enterprise Master Tool for its partners to bolster their sales by getting free and easy access to vital sales information.

10-Apr-2013 17:12:29
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