Dell Conducts Regional Partner Summit

Building on the success of its first national partner summit, Dell India recently conducted region-specific Partner Summits representing the four cities – Bangalore, New Delhi, Hyderabad and Mumbai to strengthen engagement with channel partners in the wake of the new financial year. The summit brought together over 250 partners from the different regions to discuss Dell’s channel strategy for the coming year. The summit saw a representation of partners across verticals such as mid-market, government, healthcare, education and large enterprise.

The series of summits organized for channel partners was in effort to keep up with Dell’s channel strategy of ‘Better Together’. It aimed to provide channel partners a platform to engage with Dell leadership and share GCC business updates, and solution and product specific updates. Earlier this month, Dell also organized the Dell India Partner Summit in Bangalore to felicitate and bring together Dell’s top-performing channel partners. These events were organized keeping in mind Dell’s fast-paced expansion of Global Commercial Channel (GCC) over the last two years and the channel partners’ role in enabling this expansion.

Dell’s GCC division has taken several initiatives to empower its large partner base in the last year including the launch of Dell’s Engineer’s Club in January 2013 and the recently launched Enterprise Master Tool for its partners. Dell’s GCC currently retains close to 2000 commercial relationships in India and overlooks programs and policies related to its channel covering public large and medium-sized enterprise.

24-Apr-2013 16:25:26