With the objective of deepening engagement with channel partners, Dell has recently announced a restructuring of its Global Commercial Channel team. The restructuring is aimed at increasing Dell’s penetration and footprint in the market especially in the Tier II regions- which is a heartland of commercial businesses. 

Aligned with the growth and potential of the channel market, the enhancement in the channel team structure aims to provide better partner focus and experience. In sync with the mid-market opportunities, the focus will now be higher on second tier territories than in the previous structure. 

Commenting on the enhanced channel structure, Suresh Reddy, General Manager, Global Commercial Channel, Dell India said, “Dell’s commercial channel focus is validated through the fact that our salesforce has doubled in the last two quarters. Under the new strengthened structure, we have added more enterprise specialists since we realize that our commercial business customers need direction on how to optimally deploy limited IT budgets. The number of our partners will increase, leading to an increase in engagement level with the customers. Our focus is to ensure that our partners sell solutions rather than products and the end objective is to ensure that all these efforts culminate into customer benefit and partner success.”