Dell has announced the Dell Empower program, a two-fold incentive program for the channel partners.  This one-of-a-kind channel program is aimed to provide differentiated experience to the customers and helps create opportunities for enhancing benefits to channel partners.

As part of the Empower program, the channel partner whether from Dell’s retail or reseller network will add value to the customer experience by providing a complete demonstration of the product, highlighting and explaining key product features and also make an accurate and complete record of the end customers’ information, as provided by the customers. This data is then thoroughly verified and fed into the Dell systems to update the warranty in the name of the end customer. The Empower Program recognizes the effort of the Dell channel partner in collating valid customer information, through a fixed incentive for every completed document uploaded by the channel partner on the Empower tool.

Commenting on the initiative, Sanjay Yadav, Country head Channel and Distribution, Dell India said, “This program creates a win-win situation for both the customers as well as the channel partners. The benefit to the channel partners is the incentive given on every form uploaded onto the Empower tool. The customer has a smooth operating experience from the very beginning, as all initial setup tasks can be completed by the channel partner. The demonstration given to the end customer by the channel partners ensures that any product issues are recognized and taken care at retail counter itself.” 

He further added, “Channel partners will be incentivized through cash or through Gift vouchers and we are planning to keep this exciting with varied offers from time to time.  Dell aims to get at least 90% of Dell’s registered channel partners to participate in this program.”