Dell Ties-up with neoteric to Strengthens its Commercial Distribution Channel

Dell India and neoteric has entered into a strategic partnership for the distribution of Dell’s enterprise and workstations products. The partnership is an effort by Dell to bolster its distribution across emerging markets in the country and is in tandem with Dell’s focus on providing its customers with end-to-end IT solutions across markets.

The partnership is the second in quick-succession following Dell’s partnership last October with the distribution arm of HCL Infosystems Ltd. - Digilife Distribution and Marketing Services (DDMS). This is one of the many efforts taken by Dell’s Global Commercial Channel (GCC) division to strengthen and enhance its distribution network across the country. Through the partnership Dell aims to regain its leadership position in India in the enterprise and workstation product space.

The partnership aims to promote and extend businesses for both DELL and neoteric; under this deal neoteric and Dell will collaborate on marketing, sales and technical areas and the overall go-to market activities. neoteric will be responsible for the product sales of Dell enterprise products in the market and further help promote, participate and extend the sale of the Dell products through promotional activities. neoteric’s network of 10,000 partners over 500 locations across India, will add to its strong distribution network across the country.

The partnership will enable neoteric to supply the range of Dell Enterprise and workstation Products. neoteric’s network of resellers and their strong customer base will further ensure a wide distribution of Dell’s products and services.

Over the last 2 years Global Commercial Channel has undertaken several successful channel-focused enablement programs such as Enterprise Master Tool, Dell Engineer’s Club and Solutions for Success events to better equip Dell channel partners in their sales efforts. Last month, Dell also announced the launch of the Partner Advisory Council – a group of 10 to 15 key partners across the country aimed at building a strong think tank to discuss Dell’s partner plans, strategy and program offers.

The Distribution Partnership agreement with neoteric is will give our partners added flexibility in the way they procure Dell solutions for the end-customer. With the distribution agreement, Dell also aims at their goal of penetrating better in the tier-2 and tier 3 markets of India

13-May-2013 10:58:22