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D-Link comes out with growth strategy for Enterprise Business

D-Link (India) Limited has been in the process of revitalizing its go-to-market strategy with renewed focus on Channel, Telco, Lifestyle etc. It has recently streamlined its internal business structure and has appointed separate business teams for Channel & enterprise segment. As a result D-Link India has delivered remarkable growth in the last two quarters.

Now moving forward the company plans to enhance its focus in Enterprise segment & looks at re-aligning its engagement strategy with System Integrators (SIs) across India. As part of D-Links’ renewed strategy to focus on Enterprise business, it has made extensive plans to reach out to its business associates & customers that includes, focus on key business verticals and product lines during FY 2012-13. In addition to this D-Link will also soon be rolling-out multi-city roadshow across India.

D-Link plans to roll-out its multi-city roadshow for enterprise networking by mid of May 2012. In its first phase it is expected to cover over 11 cities that will primarily include A & B class. D-Link plan to use this road-show as a platform to showcase its end-to-end network solution offering, with special highlight on enterprise product range.

D-Link enterprise product offering comprises of Switching, Storage, Surveillance, Structured Cabling and Business Wireless. For day-to-day network operations, businesses are ideally on a look out for one stop solution and D-Link’s innovative enterprise solution brings an efficient and effortless offering with high flexibility and scalability for any deployment. Further it gives the benefit of reducing the effort of integration and provides professional and extensive training to help businesses.

D-Link currently has a dedicated enterprise sales team driving business out of its Corporate office. In addition to this D-Link also has Enterprise business representative present in all its 17 branch offices spread across the country.

21-Apr-2012 07:36:58
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