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Epson Continues to be the Leader in the India Projector Market

Epson has retained the No.1 position in the Indian Projector Market according to the latest data released by Cyber Media Research (CMR) for the period 1H FY15-16. This leadership position, reiterates Epson’s commitment to the Projector business, and follows an impressive growth trajectory built over the last few years in both the business and home segments.

Epson registered consistent growth in the education, business and home segments and dominated the country’s projector market with 24% market share in terms of unit shipments and 27% market share in terms of revenue. The company recorded 6% growth in volume and 7% in revenue in 1H FY15-16. The Indian Projector market is highly competitive with more than 20 brands currently competing for a piece of the pie. The India digital projector market recorded revenue of Rs. 3,527 millions in 1H FY15-16 and is expected to grow at a CAGR of 7% from FY2015-16 to FY2020-21.

Epson 3LCD projectors deliver up to three times higher colour brightness than leading competitive projectors. Coupled with high quality performance, innovative features and technology advancements, Epson brings the user's experience to another level with collaboration tools on its interactive projectors, 3LCD Reflective laser technology and 4K enhancement for state-of-the-art home theatre, as well as effortless presenting and viewing wireless features with Epson's free iProjection app created for both Apple and Android devices. Additionally, Epson aims to provide an exceptional full network of service and support experience to its dealers, installers, partners and customers.

Going forward the company sees great potential in the home consumer segment and education market projector segments and is aggressively focusing on increasing penetration across all segments through its strong channel and distribution network.

Speaking on the occasion, Samba Moorthy, Director-Sales & Marketing, Epson India said, “Being recognised as the No.1 projector brand in India is a validation of our product quality and the superiority of our 3LCD technology. Epson prides itself on providing projectors that are 3 times brighter than the completion technology. Our projectors incorporate innovative and cutting-edge technology, whether it's interactivity for increased collaboration in a corporate environment or an unparalleled viewing experience in a personal home theatre. Epson projectors deliver”.

5-May-2016 08:20:22
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