Epson Reforms Business Printing For SMBs and Large Enterprises

Epson recently spoke about how its proprietary Micro Piezo technology, used in its printers, is evolving and adapting to meet the demands of modern day consumers across segments. The mechatronic inkjet technology is already revolutionizing conventional processes in the commercial and industrial fields where customers demand high image quality; small lot, fast-turnaround printing, and low costs; while also reducing environmental impact.  Epson’s SureLab digital dry labs for example are used to print beautiful photos while eliminating more than 90% of the chemicals used in traditional photo labs. The technology is also already being used to print color filters for LCD TVs. Epson label printers print customized labels for wine and luxury products, and a partnership with an Italian company in Como has helped establish inkjet textile printing in the Italian fashion industry.

Epson says they are now bringing these high levels of product, cost and environmental performance into business printing. In the business domain, laser is still the first choice in many people’s minds, and indeed in some markets, including India, laser sales are still growing. Epson however believes that over the next few years there will be a dramatic change in the business printing landscape as the new era of inkjet for business takes off. And Epson believes its Micro Piezo technology will be at the heart of this change due to a number of technical advantages over lasers.

First, they are faster than a laser printer for small print jobs. Compared to lasers which require time to warm up, Epson’s mechatronic Micro Piezo print head can start printing almost immediately. Combined with unique high-speed image processing technology and fast-drying inks, Epson’s WorkForce printers, which are specifically engineered for business, promise no delays.

Another advantage claimed by Epson is ink compatibility. Epson’s technology uses no heat, which means the printers can freely use the best ink for every situation. An example of this is Epson’s DURABrite Ultra pigment ink, which makes for vibrant, durable documents.

Epson also says that contrary to popular belief their Inkjet printers actually have a much lower cost of ownership than lasers. The highly durable Micro Piezo print head enables Epson to use high-capacity ink cartridges and even ink tanks, reducing printing and maintenance costs.

And finally Epson says their printers reduce the burden on the environment. Unlike laser printers, which consume power to produce heat for printing, Epson Micro Piezo technology generates no heat, so peak power consumption during printing is around 80% less than lasers. Epson believes this is a very important factor for businesses.

Thanks to their Micro Piezo Inkjet technology Epson says they now have an outstanding lineup of inkjet printers to suit business needs.

According to Epson in 2012 the company intends to double inkjet printer production capacity in preparation for the expected increase in demand, especially from the business sector.

6-Sep-2012 17:12:56