Fortinet Announces New Channel Initiatives on International front

Fortinet has announced a series of channel initiatives that support the company’s ongoing objective of creating value for, and getting commitment from, its resellers and distributors internationally. Those additional programs and tools focus on education, profit and proximity, to help increase the expertise and profitability of Fortinet’s channel partners across the EMEA and APAC regions.                                                                                 

The three key areas around which Fortinet developed its new channel initiatives are:

•Education: Fortinet’s new Authorized Training Centers (ATCs) program is designed to provide additional sales benefits to existing ATCs and foster the presence of ATCs at the local level. This selective program evaluates the performance and commitment of each ATC and requires the provision of highly qualified instructors.

•Profit:  the introduction of the deal registration tool aims at protecting channel partners who actively identify new business opportunities and comprehensively share them with Fortinet. With that automated tool, resellers are encouraged to further take leadership on sales opportunities while, in exchange, benefit from Fortinet sales and technical support knowledge to help close deals faster.

•Proximity: the recently launched Fortinet mobile application gives partners easy access to Fortinet’s product information and threat research updates, at the touch of a button, anywhere and anytime. Developed for the Apple iPhone and Google Android operating systems, the application includes: a search engine to access full product information; a FortiGate identification tool to help find the right device according to the client’s specific security requirements; a partner and Fortinet office locator (with ‘Around Me’ option); and access to the FortiGuard Security Center for real-time updates on the latest  global threat levels and the Top 10 threats list (according to main regions and malware types).

21-Apr-2012 06:33:36