FUJIFILM India has announced the launch and availability of 14 exciting digital camera models into the Indian market. The Photography giant rolled out new models of its ‘A series’ compacts (AV100, AV150, AX200 & AX250) featuring high definition (HD) image & video capture for the first time on entry-level cameras.

Easy-to-use, capable of producing great results, the cameras are ideal for people who are investing in their first digital camera. Offering a combination of various mega pixel resolutions, Fujinon zoom lenses and LCD screen sizes, consumers will be able to choose a camera that perfectly suits their needs and budget, one that features all of FUJIFILM’s advanced technologies such as Automatic Scene Recognition, Face Detection, Digital Image Stabilization, high ISO sensitivity levels, Picture Search (as per the scene mode), and Panorama Shooting Mode which allows users to stitch three photos together to create a panoramic image (perfect for wide landscapes, tall buildings or large groups of people).

Commenting on the launch, Kenichi Tanaka, Managing Director, FUJIFILM India, “FUJIFILM is the undisputed leader when it comes to innovation. Time and again we have been introducing features and products that are world’s first. Be it the dog / cat detection feature for pet lovers in the F80EXR model or the 30x optical zoom in the HS10 model, we intend bringing the latest to the fore for our discerning customers.”

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “Launch of 14 new digital camera models by FUJIFILM is sure to take the market by storm. This shall not just add to our portfolio of offerings but to our repute as well. FUJIFILM sees India as an important market and is committed to bringing the latest of its offerings to the market here.”

FUJIFILM has also launched four sleek models of its ‘J series’ family cameras (JV100, JV150, JX200 & JX250) that come with sculpted and sophisticated looks, and enable users to shoot images in HD.