FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Holding Corporation, Japan, today announced the launch and availability of 12 new exciting digital camera models with High Definition (HD) capability into the Indian market.

FUJIFILM, one of the world’s largest photographic solutions company, has come up with a delightful range of nouveau digital cameras packed with a number of exciting features and priced affordably keeping in mind the need of Indian customers. The company, on this spring, has introduced the following cameras:  AV200 and AX300 (A series), JV200, JX300 (J series), FinePix X100, T200, F500 EXR, HS20, S2950, S3300, S4000 and Z900. Earlier this year FUJIFILM launched the revolutionary Real 3DW3 – a camera that can shoot high quality photographs and movies in 3D.

The company has a penchant for introducing new innovative products every year. This year, FinePix X100 model is introduced. This is a unique, high-grade digital compact camera, in being the camera with World’s First Hybrid View Finder. The latter has been developed to reintroduce users to the pleasurable experience of “seeing the world through a viewfinder".

According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “At FUJIFILM, innovation is centric to our continuous R&D efforts. Time and again we have been introducing products with unique features. Earlier we introduced a camera with supreme capabilities of shooting photos and movies in 3D and now we have unveiled the world's first hybrid viewfinder enabled cameras FINEPIX X100. Our products are known for delivering the best results in all situations.”

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “We intend to bring the latest to the fore for our discerning customers. FUJIFILM sees India as an important market and is committed to bringing the latest of its offerings to the market here. Launch of 12 new digital camera models, this spring season, will not only fortify our portfolio of offerings but will also benefit our esteemed customers and strengthen our repute as well.”