Hitachi Data Systems Corporation has appointed Redington India Ltd., a leading provider of end-to-end supply chain management of IT and Non-IT products as its Value Added Distributor (VAD). Redington’s expertise in Valued Added Distribution will help Hitachi Data Systems build a strong VAR (Value Added Reseller) community in India. This will attract new partners to offer storage technologies, services and solutions to enterprise and mid-market customers across the country thereby increasing the company’s footprint.

 Vivekanand Venugopal, Vice President and General Manager, Hitachi Data Systems, India said, “We are very excited to partner with Redington, one of the largest distributors in the country. With Redington’s market leadership in the Value Added Distribution and its complementing relationships we see a strong synergy that will help tap the Tier 2 and Tier 3 cities.”

 P.S. Neogi, President - IT Distribution, Redington (India) Limited said, “Our role as a Value Added Distributor for it will deliver Redington Channel Partners a superior storage solution which it can offer to its customers. We will also appoint new partners and customers for Hitachi Data Systems in Metros and Class B & C Cities.