Heidelberg India Pvt. Ltd. (Heidelberg) and Ricoh India Ltd. (Ricoh) has announced that both companies have come to the agreement to enter the phased global rollout of the new Heidelberg and Ricoh strategic cooperation in India following the successful launch in Malaysia, Thailand and Hong Kong. 

The partnership enables Heidelberg to sell Ricoh's latest color digital presses - the RICOH Pro C901 Graphic Arts Edition Series and RICOH Pro C751 series, as part of Heidelberg’s total print solution. In India, Heidelberg India will also sell the Ricoh monochrome production printing product portfolio. 

Digital printing continues to grow as commercial printers extend their business models to offer marketing services, short run color, and same-day service. Offset printers are increasingly seeking to complete their portfolios with a flexible digital solution integrated into their existing high quality offset environment. The Ricoh and Heidelberg partnership supports them in growing their core offset business and enables them to offer more flexibility towards their clients using Ricoh's latest digital print technology. Today, offset printers have access to a nearly unlimited range of printing substrates, spot colors and state-of-the-art coating applications as well as specialty inks through Heidelberg's market leading offerings. By adding Ricoh's leading digital production printing technology, professional printers will be able to offer the well-known advantages of variable data printing, instant delivery of urgent print jobs and cost effective production of shorter run lengths. The combination of offset and digital printing now available from Heidelberg enables print shops to respond flexibly to customer requirements by offering profitable variable data printing and shorter runs in addition to cost-efficient, high-quality offset printing.