Hip Street, one of the leading Digital Accessories brands, has announced the appointment of SES Technologies as its National Distributor for its entire range of products. The tie up will help Hip Street to expand its reach through SES Technologies’ extensive channel network.

“We are extremely happy to appoint SES Technologies as our national distributor. In addition to the metros and A-class cities, the demand from B and C class cities is also on a rise. With its presence across all geographies, SES Technologies will be fetching in right value as far as our distribution and channel objectives are concerned,” commented Sandeep Ramani, Country Manager, Hip Street.

“Hip Street’s products align perfectly with our current portfolio enabling us to offer well-rounded offering to our channel partners and will drive incremental profitable revenue for our partners as well,” informed Pradeep Thamman, Country Head, SES Technologies Ltd.

Expanding the channel partner base and strengthening its market presence is one of Hip Street’s key agendas this year and the pan-India footprint of SES Technologies will help the company in boosting its India operations.