Hip Street, one of the leading Digital Accessories brand has announced the appointment of Mr. Sukhesh Madaan as General Manager- Sales & Marketing, South Asia. His joining will further strengthen Hip Street’s presence in South Asian countries like India, Sri Lanka, Bangladesh, Nepal and Maldives. Mr. Madaan will be responsible for creating new market opportunities in South Asia by leading all strategic efforts focused both on establishing the new channel & creating the Hip Street brand in the mind of the end consumers.

 Commenting on the appointment, Mohit Kripalani, President, Hip Street commented, “I believe Sukhesh has the breadth of experience in both product and channel and his joining would bring in real value add and leadership to Hip Street in South Asia. His exceptional industry experience will prove a significant asset to Hip Street, customers and partners alike.”

 “India is one of Hip Street’s most strategic markets. With a veteran like Sukhesh, I believe, we will be able to accelerate and consolidate our leadership position in the Indian market," informed Sandeep Ramani, Country Manager, Hip Street.

"I am very excited to have the opportunity to drive Hip Street’s market-leading Digital Lifestyle and Accessory product range in South Asia and take the business to the next level of growth. I am confident & looking forward to work with an organization which is at the forefront of bringing in some of the most innovative products,” said Sukhesh Madaan.

Mr. Madaan brings with him a rich experience of sales, distribution, marketing, business development and corporate strategy. He has held several important positions during his over 15 years of working with category leaders like Sony Ericsson, Microsoft, Intel and Jindal Photo films. Prior to his role at Hip Street, he was associated with Sony Ericsson, where he was heading the Retail & Channel Marketing initially and later on was responsible for Business Planning & Strategy. At Microsoft he worked as OEM Marketing Manager and was managing customers like HCL, HP, Toshiba, Zenith, among others. At Intel he spent close to 5 years as the regional marketing manager for North India.