Hitachi Data Systems Corporation has announced significant enhancements to the Hitachi TrueNorth Partner Program that help drive increased market opportunity, flexibility, expertise and business growth potential for the company’s partners. The centerpiece of the enhancements is a new Specialization Program that enables qualified partners to plan, architect, implement and offer customers value-added services solutions with leading-edge HDS technologies. Together with expanded training and new marketing program development capabilities, the Specialization Program enables partners to grow their business and provide higher levels of customer satisfaction.

“The enhancements we’ve made to the Hitachi TrueNorth Partner Program demonstrate our continued investment and commitment to enabling the success of our partners by expanding their market reach and profitability potential,” said Mike Walkey, senior vice president, Global Partners and Alliances, Hitachi Data Systems. “Our goal is to empower our partners to develop new avenues for growth through joint go-to-market strategies and customized program plans that maximize their sales opportunities.”

Hitachi TrueNorth Specialization Program

Qualified participants in the Hitachi TrueNorth Partner Program can now leverage a combination of specializations to provide customized services and solutions to their customers in the areas of:

• Virtualization Services Specialization
• Migration Services Specialization
• File and Content Services Specialization
• Application Specialization and Vertical Solutions

“As IT environments continue to become increasingly more complex, customers are looking for their primary solution provider to deliver a comprehensive portfolio of services to help them better architect, implement and manage IT resources,” said Hicham Abdessamad, senior vice president, Global Services, Hitachi Data Systems. “Adding specific specializations and new vertical market solutions to the Hitachi TrueNorth Partner Program gives our partners greater levels of flexibility to offer custom and advanced services that will significantly expand their trusted advisor status with customers.”

In addition to the Specialization Program, the Hitachi TrueNorth Partner Program now includes:

• Expanded lower cost training, including an enhanced TrueNorth Scholarship Program for qualified partners.
• Innovative help desk, call center and expanded PartnerXchange technical support with an easy access portal to download software, firmware and manuals.
• New marketing program development tools such as the Global Marketing Bureau, a web content syndication and lead generation campaign creation tool within PartnerXchange, and a new solutions center information structure to enhance the overall partner experience and drive partner sales.