HP has launched its new printing solutions to make imaging & printing more attractive for home consumers and growing businesses. The all new OfficeJet (OJ) 4500 All-in-One series are high-performance, energy-efficient printing devices, which are stylish, and designed for users looking for convenience of a multifunctional, yet compact device. The two variants of the new all-in-one include the HP Officejet 4500 Desktop and the network-enabled HP Officejet 4500. 

The OJ 4500 series is designed to address consumer preference based on their consumption of mono (black & white) and colour printing. Ideal for small offices, these energy-star qualified devices promise impressive print quality at low cost per page, and provide users with the convenience of a multifunctional (Print/ Scan/ Copy/ Fax) genius. 

Elaborating on the launch, Rajkumar Rishi, Director – Inkjet & Web Solutions, Imaging & Printing Group, HP India said, “Our aim is to increase penetration of ink, and empower users by providing increased task efficiency, and reduced cost per page, thereby helping them stay on task at work or home. According to IDC, HP is the market leader in the inkjet segment; our current market share in the inkjet all-in-one segment is 73 percent. This shows the loyalty of our customers. The OJ 4500 series is designed to fulfill the imaging and printing needs of customers, and help them have access to affordable technical expertise. We also have exciting deals on consumables.” 

The HP Officejet 4500 Desktop All-in-One is priced at Rs.6999, while the HP Officejet 4500 All-in-One comes at a price of Rs.7999.