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HP Target Digital Commercial Printing business growth in India

Hewlett Packard has announced its go-to-market strategy for Graphic Solution Business, with a focus on environment-friendly and innovative printing solutions in the commercial market. HP is also looking to spearhead the growth of new experiential markets in publishing, photography among others to drive newer growth opportunities, expand its printing portfolio and further enrich its engagement with print partners.

HP’s Graphics Solutions Business provides a range of digital printing services to graphic arts businesses with the industry’s broadest and deepest solutions portfolio.

HP’s strategy towards continued leadership in the digital printing industry is hinged on three key pillars: adding value to printed page, ensuring profitable printing for print service providers (PSPs) and graphic arts businesses; and enabling environment-friendly and sustainable printing.

India represents a tremendous market opportunity for digital commercial printing. According to PIRA, the overall commercial printing market in India is estimated to be about INR 1,25,000crore; growing at close to 4.7% per year.

There is also a growing demand for the ability to deliver personalized and highly relevant content (in the form of newsletters, account and billing statements) to consumers among large B2C businesses, thereby increasing the value of the printed page. Digital commercial printing addresses this need.

HP’s advanced solutions empower everyone—from consumers and small businesses to commercial printers and enterprises—to make environmentally and socially responsible choices when they print. HP Digital printing solutions help reduce the environmental impact of printing by reducing paper wastage and making short run, on-demand printing possible.

HP Designjet and Scitex printers and HP Indigo presses generate minimal substrate waste; and HP’s latex ink technology allows PSPs to move away from solvent-based technologies to gain more versatility and high quality while also reducing environmental impact.

The printing industry has grown leaps and bounds in the past few years and will continue to do so in the coming years. To fight the competition and break the clutter, HP-IPG has initiated a network called Digital Print Network, for the homogeneous group of its channel partners which are a medium to deliver exceptional printing jobs to its customers. This network brings HP’s print service providers under one roof and will encourage positive exchange of information which will help HP too to improve its product portfolio and the services offered and would lead to speedy amendments of any concerns regarding hardware, software, resource availability etc.

27-Aug-2012 13:11:12
CURRENT ISSUE Print Media
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