HP will rebrand and revamp its enterprise data center strategy around cloud computing, including its go-to-market campaign through channels.

To start with, existing blade system partners will soon be called CloudSystem partners, and the vendor is all set to unveil a range of products that partners can take to the market. The HP India team expects many of its existing partners to reposition their business model and transform it into IT-as-a-Service (ITaaS).

While much of the exercise seems to be a rebranding of HP’s converged infrastructure (CI) and blade system matrix (BSM) architectures, the HP think-tank is quick to point out that several innovations are being added to the new HP CloudSystem.

According to Ghose, many new solutions have been added to HP CloudSystem; many of these have originated from HP Labs, a few have been borrowed from HP Software. HP has updated a set of tools under HP Thermal Logic which helps partners plan, automate and deploy power and cooling infrastructure in a data center. To reduce floor area within a data center, HP will release new versions of its ‘Everything Bladed Approach’ for entire stack of servers, networking and storage line of products.

HP will announce a new product line under the HP Virtual Connect FlexFabric series of routers and switches. The ensemble would have products from HP Software and tools from ArcSight, to be used for managing security and monitoring events. There are even updates to HP’s server management tool (shipped along with Proliant servers) that can help customers start off on the path to cloud computing.

Ghose said that HP will start working with the top 25 blade system partners, and will soon launch the CloudSystem Partner Program. “ITaaS is a reality, and more customers are looking forward to the new approach. Our plan is to help some of our partners to transform their business into an ITaaS model.