HP has rolled out a special program called “Club Colours” to educate and engage their channel partners on HP Colour LaserJet printers. The program would not only help channel partners to understand HP’s value propositions but also make them entitled to exclusive benefits like frequent technology updates, training, new products alerts etc along with various other sales tools to serve their customers well.

 In order to be eligible for this unique program channel partners will need to buy select HP Colour LaserJet printers from registered HP Volume Core Partners (VCPs) and update the programme cell on the purchase being made. Token points will be awarded accordingly to partners, which they redeem them against the activity of their choice by filling up the activity request form.

 Partners can redeem HP Colours token points for branded stationary, marketing communication, in-store branding and marketing collaterals. Registered partners will be sent HP Club Colours Program Kit with detailed information on how the program works and all other necessary details about the program.

HP offers business verticals more cost effective management of their essential marketing communications through its Color LaserJet printers such as HP Color LaserJet CM2320fxi MFP Printer( INR 84,999/-), HP Color LaserJet CP2025dn Printer(INR 47,299/-) and HP Color LaserJet CP1515n Printer(INR 24,999/-) etc.