SEARCH

iBall makes India’s Flag Fly High Gains Market Leadership In Tablets

iBall, the iconic Indian brand, in computer peripherals, smart phones and tablets has gained market leadership in the tablets category in the period April – July , 2014, beating multinational brands like Samsung, Apple.

iBall has gained market share of 17.1%, beating Samsung with 15.5% and Apple with 11.5%

iBall, the mother brand, has touched a turnover of about Rs. 900 crores during FY 2013-14, cross categories, with healthy growth figures.

As per Mr. Sandeep Parasrampuria, Director - iBall “From the time we launched iBall Tablet PCs, we were always eyeing market leadership, just like we are leaders in many computer peripherals and digital life-style products like  Cabinets, Mouse, Web Cameras and Speakers”.

It is a wonderful feeling that an Indian Brand has gained market leadership and the news is out just before India’s Independence Day.

iBall has been promoting many categories and has grown from strength to strength over the last decade.

As per Brand Guru, Jagdeep Kapoor, Chairman and Managing Director – Samsika Marketing Consultants Pvt. Ltd, the Brand Consultant for iBall, “When we crafted the brand iBall Slide with the positioning of ‘Enjoy the Ride’, we felt that this growing Tablet category deserves a brand with 3 abilities – CapABILITY, AvailABILITY and AffordABILITY. This market leadership news is truly a ‘Terrific Performance’.”

iBall Slide, the tablet, was launched in September, 2011. Since then, it has grown by leaps and bounds, with strong distribution across India and strong endorsement by Brand Ambassador, Kareena Kapoor. It has entered the minds and hearts of the consumers.

It has reach in over 800 towns with 650 direct channel partners and 3200 indirect channel partners serving thousands of outlets across the country.

Not only is it available in Multi Brand Outlets and Large Format Stores, it is also widely accepted in the corporate sector due to its features and performance.

Prior to the current Brand Ambassador, Kareena Kapoor, the brand was endorsed by Hrithik Roshan. As Director, Mr. Sandeep Parasrampuria puts it, “We have made the promise of iBall come alive. Whatever, the Indian consumer can visualize, we can deliver”.  This has been encapsulated by iBall’s brand positioning:

 

13-Aug-2014 15:51:47
CURRENT ISSUE Print Media
EMAIL SUBSCRIPTION
Name
Email