Imation India Pvt. Ltd., a fully owned subsidiary of Imation Corp. today announced its plans to further its reach and distribution network in the country through appointment of Redington India as its national distributor besides neoteric informatique.

Imation will expand its existing reach through Redington’s extensive network of over 18,700 channel partners across the country including value-added resellers (VARs), system integrators, (SIs), corporate partners, retailers and other channel categories. Redington India has branch offices, sales and service centers and warehouses all over India thereby reaching out to customers even in remote locations.

According to Mr. Kiran S Nair, Country Leader, Imation India Pvt. Ltd., “We are delighted to appoint Redington India as our national distributor. Apart from metros and big cities, the demand from B&C class cities is on an incessant swell as the rapid development they’ve been witnessing lately has had a positive impact on their technology awareness, education, adoption and usage levels. Since Redington has its presence in all market territories, this tie-up shall be of help as far as our distribution and channel objectives are concerned. We expect service support and supply chain management facilities from our national distributor and Redington India qualifies well on both these aspects.”

“All Imation products owing to their premium quality have decent traction and high acceptance. With our solution centric approach, we at Redington India are determined to further Imation’s reach in the channel and market. For us, it shall be a diversification of our product portfolio for the channel community as well,” said Mr. J.K. Senapati, Head SBU, Redington India.

 According to Mr. Brian J. Plummer, Vice President - South Asia, Imation Corporation, “Expanding the channel partner base and further strengthening the network is one of our key agendas this year and we are eager to work with a national distributor that brings not just domain expertise but also a pan-India footprint. We firmly believe that this tie-up shall further boost our business. We look forward to a mutually beneficial relationship with Redington India.”

Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Redington India shall sell Imation and TDK Life on Record’s entire range of products including optical storage products like CD-R, CD-RW and DVD; external hard disk drives; flash drives and flash cards; accessories like mouse and headsets; and tape products.