Zinnov Management Consulting has launched the first-ever study on enterprise mobility market in India ‘The Enterprise Mobility Study - Indian Market Analysis’. The study talks about India’s rapidly growing enterprise mobility market and how it is likely to change the innovation landscape over the next five years, highlighting interesting case studies, market trends and challenges.

According to the Zinnov study, the enterprise mobility market in India, which encompasses hardware, network & data, applications and associated services, has grown exponentially over the past three years. This is primarily on account of factors like increased maturity of industry verticals towards adoption, declining costs, increased start-up activity, and ecosystem play in market development.  

India already has 840 mn mobile phone subscriber base with 15% smart phone penetration, and the tablet PC market in India sells about 1 lakh tablets per annum. All these point to a good devices penetration that is further fuelling the growth of enterprise mobility.

As part of the study, Zinnov also interviewed 150 key IT decision makers in India to understand the softer issues driving enterprise mobility and they had some interesting points to make. According to them, the key reasons for mobility were push from management, collaboration among employees, get more work time out of employees, pull from end users (customers or employees) and reducing communication costs. And, the business drivers for enterprise mobility were better customer service, productivity advantage, employee satisfaction and competitive advantage in that order.

The Zinnov study also found out that increased adoption of majority of the mobile platforms is a key motivation factor for start-ups. As platform adoptability improves along with network penetration and connectivity, more business functions like ERP, CRM, SCM, sales force automation, unified communication and billing too are coming under the enterprise mobility ambit. This is coupled with maturing organizations that are trying to mobilize departments like HR, retail, customer service, finance and field service.