India’s largest ‘HOT’ marketplace opens in Delhi

 Housed in a an area of 40,000 sqft ,the House of Technology ( HOT) is a breakthrough initiative by Unique Infoways, an established IT & electronics re-seller, designed to raise the bar in electronics & IT retail and set new benchmarks in the way consumers interact and purchase products in this category. This new plush marketplace located at the Nehru Place Metro station is undoubtedly set to become the new, happening destination for IT & electronics products.

 HOT has several “firsts” to its credit: The first strategically located electronics outlet in a buzzing metro; the first store to remain open 24X7 the year round; the first to host close to 100 technology brands under one roof; the first to offer product fulfillment solutions onsite and the first retail format that ensures maximum interactivity between customers, products and sales support staff.

The store has the most comprehensive array of products – be it laptops, desktops, peripherals, accessories, mobiles, tablets, smartphones, gaming equipment, cameras and much, much  more… all showcased under their respective brands in a format that simulates a shop-in-shop scenario with well trained , knowledgeable staff on hand. Several Product Trial Stations help customers get a leisurely feel of the products prior to making their purchase decision. Nehru Place Metro Station becomes the first Metro Station to host such a significant IT retail complex in its premises. 

Speaking at the HOT launch conference, Mr. Vipul Jain, CEO & Promoter, UniqueInfowayssaid: “We are pleased that we have been able to bring together all the premium IT brands under one umbrella called HOT, making this a truly  one stop destination for all gadget needs.I am proud to dedicate HOT - India’s largest, world class and interactive digital lifestyle centreto the people of Delhi. 

More than 100 brands that include Apple, Dell, Lenovo, IBM, HCL, HP, Acer, Asus, Toshiba, Fujitsu, Samsung, LG, Blackberry, HTC, Nokia, Sony, Motorolla, Micromax, Canon, Fujifilms, Nikon, Panasonic, Viewsonic, Bose, Siennehiser, Jabra, iBall, Philips, Huwaei, Hitachi, Compaq, Casio are on display at the mall .While HOT’s  East Wing will have electronic gadgets from Air Conditioners and Audio Systems to cameras and smart phones, the West Wing of the store would cater specifically to the information technology related products that include computers, lap tops, tablets, accessories besides security systems like CCTV cameras etc. HOT has obtained the necessary permissions to remain open till 2 AM, round the year and is in the process of getting necessary approvals to stay open 24 hours.

14-Jun-2013 08:13:19