Intel in India has launched a festive campaign to celebrate Diwali and guide PC buyers to make smarter choices in their personal computer purchases.  This campaign which started on October 15th includes attractive gifts with every purchase of an Intel processor based personal computer from respective Intel® Channel Partner stores and ends on November 15th.

The campaign is aimed at educating and accelerating PC usage amongst the buyers of personal computers and will showcase a complete range of desktops and laptops. There is a wide variety of Intel Core Processor Family based products which the consumer can choose from this Diwali. The Intel Core i3, i5 and i7 processor based PCs deliver fast performance that adapts to the individual needs of consumers.

Commenting on the campaign, Gopal Swaminathan, Director Sales & Marketing Group, Intel South Asia, said “Diwali symbolizes growth and prosperity and is the perfect occasion to purchase a personal computer, which is a multi-functional device that consumers can use to work, learn and play, as well as to take full advantage of today’s technological advances to prepare for tomorrow’s challenges. Intel is committed to making computers more affordable and accessible to help enhance lives through technology and innovation and our Diwali campaign is yet another step in this direction.”