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Intex Consolidates its IT accessories portfolio

Intex Technologies has announced a new line up of IT accessories that includes multimedia speakers and computer cabinets. Expanding its portfolio, the IT accessories segment is expecting 50% share in the company’s total revenue by the end of this fiscal year.

Catering to the music enthusiasts, value focused consumers and distributors; Intex unveiled two new variants of multimedia speakers- IT-222 SUF and IT-2675 SUF which are categorized as 2.1 and 4.1 respectively.

 Yielding a power output of 40W & 78W in each 2.1 & 4.1 respectively, these hi-power packed speakers are multimedia ready and support most of the music file formats. Individually teamed with separate satellite speakers, they can be easily connected to the home theater to create an unparallel music experience.

 In order to meet the continual demand from the customers, Intex has also added two designer cabinets: IT-111 and IT-112 under its umbrella of 15 models of cabinets, catering to entry-level to high-end enthusiast range.

Elaborating on the launches, Vikram Kalia, General Manager- Product Management, Intex Technologies said, “We evolve with the needs of our customers and distributors and thus introduce products that would be a value addition to them. With this intent, we have introduced the new range of speakers along with sleek and aesthetically crafted computer cabinets. Valuing our channel partner’s long time demand of additional models in our 4.1 speakers, we launched IT-2675 SUF to complete the range.  The first feedback of the product so far received is extremely well.”

Currently, Intex has presence in the country through its network of 30 branch offices, 350 distributors, 15,500 plus retailers, exclusive retail chain- Intex Square and several other hypermarkets in the IT accessories vertical. The channel network will soon spread more to C & D class cities and towns.

 The company is also planning to launch new models of sound bars, headphones and mouse next quarter.  All newly launched multimedia speakers and cabinets are available at the counters of INTEX IT and Consumer Electronics Channel Partners and INTEX SQUARES (exclusive retail stores) across the country

21-Dec-2012 12:44:53
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