Striving to strike a chord with the shopping buffs thronging the malls Intex held the campaign- “Intex Summer Carnival” held at 5 malls across Delhi and NCR from May 22 to June 27, 2010.

The campaign aimed to enhance brand awareness and give the consumers a complete touch & feel experience of varied interesting products, under brand Intex, along with some fun-filled and uproarious activities.

The activity held on weekends had an appealing stage with a vibrant display of Intex Mobile Phones, Multimedia Speakers, DVD Players, Desktops, TFT-LCD Monitors, and Headphones at the centre of the malls.

Shipra Mall (Ghaziabad, Uttar Pradesh), Great India Place (Noida, Uttar Pradesh), Pacific Mall (Anand Vihar, New Delhi), City Square Mall (Rajouri Garden, New Delhi)  were the four malls covered under the campaign at Delhi/NCR. The activity was also done at Westend Mall, Ludhiana in the state of Punjab.

Adding a dash of glamour, at the Shipra Mall event, was the small act where Femina Miss India & Gladrags participants of yesteryears sashayed down the floor holding Intex products in hand. People did not seem to get enough of the exciting games and contests conducted by a vivacious emcee.

The events also aimed to push sale at the traditional channel partner counters in the vicinity. Such counters received full support through point-of-sale activations