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Intex ramps up product strategy to shore up network solutions business

 With over a decade of lineage as technology innovators is planning to aggressively build its enterprise business by expanding its networking solutions category.  As part of this strategy, the company today launched 5 new products comprising   4 models in Wi-Fi networking which includes 2 models in ADSL 2+ wireless modems and 2 models in wireless routers and a  8-port fast Ethernet switch

As part of this business plan, the company is planning to ramp-up its product strategy to offer a wide range of networking solutions that will cater to the needs of the users having internet connection by any ISP in India.

The product range on offer for ADSL 2+ wireless modems comprises of the following- W300D and W150D that delivers a wireless speed of up to 300Mbps and 150Mbps respectively. The wireless router portfolio includes W308R and W316R that delivers wireless speed upto up to 300Mbps and 150Mbps respectively.  The new range of products are b/g/n devices that provides 4x faster wireless speed and are backward compatible with 802.11b/g  devices.

Commenting on its product-led strategy for the networking solutions business, Vikram Kalia, General Manager- Product Management, Intex Technologies (India) Ltd. said, “There is a paradigm shift in the usage pattern of internet in India. There is a need of having speedy and seamless internet connectivity for mobiles, PC, Android Boxes, Security DVRs, IP cameras; Wi-fi and ethernet enabled gaming consoles. Catering to these needs effectively, we offer these innovative products designed as part of our proposition to offer superior performance at pocket friendly prices. Through our unique product strategy led business plan, we aim to target varied internet user base in the country.

 “We have big expansion plans for the future. In coming six months, we plan to add to our product portfolio, networking cables, fibre products, patch panels and more range in unmanaged switches and Wi-fi routers. Over the next one year we are expecting our networking business to contribute nearly 50 crore of the company incremental revenues, ” he added.

2-Jul-2013 12:56:00
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